German Chancellor Angela Merkel said that the German auto industry will not survive in the short term. The reason the Chinese, who learns quickly and produces vehicles of a quite good quality for casual purposes.
In other words, although German cars are better made and of higher quality, but not so obvious that the ratio quality/price they are so much superior to the machines from China. Not far off the time when the mass consumer would defect to the Chinese, reports her words to Der Spiegel. It is urgent to do something, to prevent. Perhaps we should all German producers to get together and brainstorm.
The Chinese expansion is very aggressive: companies are systematically buying up promising startups in the technology sector, and thus Germany is gradually losing its competitive advantage.
The automotive industry is very important in Germany — and employs about one million people, representing about 1.2% of the population.
- However with a light hand of Angela Merkel to the Daimler and BAIC signed an agreement to expand cooperation in the field of development and production of electric vehicles.
- German automakers are preparing for the fierce competition with Tesla. In Kamianets beginning of the construction of the gigantic factory for the production of lithium-ion batteries for electric vehicles.