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La Salle 37-50 — retrofest “almost Cadillac”

Get along with the honored sedan of the United States of America.

The photographer insists that I was going to the right, right next to the road fence. The car had, you see, the shot misses! Understand that the stock right is still there, but really do not see the huge right wing. And that’s fifteen pounds of metal, bizarre and huge shiny bumper in the front. And the right mirror is not so on Board to control the clearance is not obtained.

I remember in the foreign fighters of my youth on one of these sedans brazen gangsters and honest police chased not only rural roads but also on narrow city streets, weaving between obstacles. Well, well, I would look at those urban race in life and that after they left from the car.

This brand is for those who have outgrown Buick, but could not yet afford a Cadillac.This brand is for those who have outgrown Buick, but could not yet afford a Cadillac.

To have and have not

This sedan La Salle 37-50 born in 1937 — not the most prosperous for the world. The atmosphere of those years is perfectly reflected, say, in the novel “to have and Have not”, published in early 1937 and owned by Peru countryman of this machine is Ernest Hemingway. In the United States is still affected by the effects of the great depression, which brought many Americans ruin, family tragedy and even suicide. Millions of people wandered the country looking for any work and good luck. In Spain there was a civil war, and the world was horrified by the bombing of Guernica. Many understand, or maybe just felt is only the beginning. Among them is Hemingway.

The speedometer is painted on 110 mph, of course, flattering to the owner. Up to 170 km/h the vehicle can accelerate, of course, could not.The speedometer is painted on 110 mph, of course, flattering to the owner. Up to 170 km/h the vehicle can accelerate, of course, could not.

Watch is an essential attribute of American cars of those years. The volume of the glove compartment to his car.Watch is an essential attribute of American cars of those years. The volume of the glove compartment to his car.

Luxurious cabin will not be called business — like, serious style.Luxurious cabin will not be called business — like, serious style.

In the car in various places there is brand name brand La Salle, calling the owner satisfaction: this is not Buick, and almost CadillacВ car in different places there is brand name brand La Salle, calling the owner satisfaction: this is not Buick, but Cadillac almost

The window in the front door also opens the rotary handle.The window in the front door also opens the rotary handle.

But there was a completely different world. Not far from the pier where the coast guard boat brought the boat of the dying hero of the novel ham — Harry Morgan, who earned smuggling, stood the elegant yachts of Hollywood stars, successful Industrialists and their naughty girlfriends. These U.S. citizens was quite different concerns. As those, by the way, who chose the car brand La Salle.

No, Hollywood stars preferred the more prestigious and expensive cars. And this brand was created for those who have outgrown Buick, but could not yet afford a Cadillac. Also after care, right?

And if you smoke cigars? The ashtray would be and more.And if you smoke cigars? The ashtray would be and more.

Ashtray for rear passengers is a good thing. I’m serious!Ashtray for rear passengers is a good thing. I’m serious!

A half-step to dream

Brand La Salle came up with the President of General Motors, Alfred Pritchard Sloan in 1927. Buick and Cadillac got too close in price and the firm’s management has planned to make cheaper the most prestigious in the line of concern (and in General, and in America) vehicles. Cadillac in USA, in those years, a fetish, a national dream, a testimony to the success and well-being. La Salle is almost the same, just a little simpler and cheaper. Say, one more step and…

Huge soft couches and delight the body and soul festival.Huge soft couches and delight the body and soul festival.

The design of the first cars of the new brand was developed by young stylist Harley Earl, who later became famous worldwide and who has worked at GM for several decades. It is quite logical, and he went in the early 1930s, it on the machines of La Salle. The idea of an interim (even invented the term “group company” — sobrapo) brand, which was sold Cadillac dealers, buyers perceived well. Sales continued to grow slowly, and cars, as well as other models of the concern, has been redesigned according to fashion. Here is a La Salle 37-50 1937 model year was presented, as usual, in the autumn of 1936.

TRANSLATED FROM FRENCH

Rene-Robert Cavelier La Salle (1643-1687) was a French traveller, Explorer of North America. It is believed that he became the first European to sail the entire Mississippi. After that, La Salle declared the land along the river is the property of the French crown. About it, and broadcasts on La Salle lithograph 1870‑ies. This vast territory in France, of course, to actually control could not. But still probably nice.

One look forward

So it difficult to drive this car? Not at all. That’s just this massive body with a huge, outstanding in every sense of the wings mocks the modern concepts of visibility. It is the creation of the American automobile industry, generously framed by a thick metal and organic chromium designed for overseas territories but not on the narrow streets of Europe. While the rest of the American car 1937 — a direct analogue of the best European models, which appeared only after a couple of decades.

The engine (of course, V‑shaped “eight”, because La Salle is more than Buick, and Cadillac almost!) — OHV, but the working volume of 5.3 liters and develops 125 forces. And according to American standard SAE — excluding losses on attachments. By today’s standards — “penny” for such an impressive machine. But the pull of the beautiful. Third — a direct transmission can be safely included in the 30-35 km/h. the Engine full revs and the car accelerates though not rapidly, but steadily, without unpleasant jerks. La Salle graciously allows speeding up with changing gears. Box, by the way, with synchronizers on second and third.

Brakes — drum, hydraulic and, of course, without the amplifier. However, it was perceived quite normally even in the 1950s and early 1960s. Remember our GAZ‑12 ZIM and a Volga GAZ‑21.

Mark La Salle gained fame older brother named Cadillac. However, it was still a stellar hour. In 1937 La Salle convertible chose a very honorable U.S. mission in that year he was the pace car at the most prestigious Indy 500.Mark La Salle gained fame older brother named Cadillac. However, it was still a stellar hour. In 1937 La Salle convertible chose a very honorable U.S. mission in that year he was the pace car at the most prestigious Indy 500.

In addition to the car with a standard base (3150 mm) were doing so-called commercial chassis with wheelbase 4064 mm. On this chassis firm Meteor was built in Ohio hearses and special vehicles for transportation of flowers composed the funeral cortege.In addition to the car with a standard base (3150 mm) were doing so-called commercial chassis with wheelbase 4064 mm. On this chassis firm Meteor was built in Ohio hearses and special vehicles for transportation of flowers composed the funeral cortege.

Suspension front — spring, independent rear solid axle on leaf springs. Operates smoothly and provides excellent comfort, and this is the main virtue of the car of such class. In addition, between the road and the riders not only the elastic elements of the suspension and tall tires, but still soothing and soft sofas, caressing the body and cultivating a heightened sense of self-worth. Because such “furniture”, if she’s in the living room of one of the millions of houses “one-story America” – also a sign of family well-being.

The lining of the pedals mentioned mark Сadillac. This is no coincidence: La Salle, the brother of Cadillacs, even the youngest.The lining of the pedals mentioned mark Сadillac. This is no coincidence: La Salle, the brother of Cadillacs, even the youngest.

The spare tire looks is not very appropriate, but to hang it outside designers considered old-fashioned.The spare tire looks is not very appropriate, but to hang it outside designers considered old-fashioned.

Thoroughbred overhead valve V8 engine feeds a small carb. Electrician — Seliverstova.Thoroughbred overhead valve V8 engine feeds a small carb. Electrician — Seliverstova.

The interior, however, chic is not amazing. There are no flashy luxury. The style businesslike, serious. Today this gray plastic looks not only naive, but also rustic. However, in those years it was the most modern material, though not as expensive as wood. He carefully covers the metal, which would look quite so undignified in the car just to podstupenki below the Cadillac.

Poprilicno to the car, trying to go faster. Probably, the head does not give rest the best fighters of his youth, and stop people on modern cars is not desirable.

Steering — without an amplifier but is relatively easy. I was expecting the worst. With the machine it is not difficult to cope with steady, quiet ride. But the attempt to fill La Salle in turn quickly forced to tighten: the wheel is completely empty, divisive with the car, body roll obscenely high — like he was going to jump off the frame.

Back quickly sweating. Yes, you are calmer. Not only the car needs to meet the needs of the driver, but the driver must match the car, especially this. Here is the motor growled better and quieter, and the body more does not conflict with the frame. Harmony! At the part with the car.

The thirty-seventh year, when came off the Assembly line this is a solid sedan with almost forgotten now the name, was for the world is not the most prosperous. And today we know much more about it than those who eighty years ago solved their problems: they earned as they could, have fought or have bought these cars. I do not blame them at all. Maybe because I now want a car like that. After all, the right front fender already feel much better.

BETWEEN THE FIRST AND SECOND

Mark La Salle appeared in the lineup of GM in 1927. Model 37-50 introduced in 1936. Produced two – and four-door sedans, a convertible, the so-called convertible-sedan and coupe. V8 engine cylinder capacity 5,27 litres developed at 3400 rpm 125 HP SAE. In 1937 model year produced 32 thousand cars. In 1940 due to the fall in demand the brand was liquidated.

The editors thank Janis Buck for the car and help in organization of shooting.

La Salle 37-50 — retrofest “almost Cadillac”

La Salle 37-50 — retrofest “almost Cadillac”Photo: Cages George

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