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Mercedes-Benz stops the production of SUV

In may, the range of Mercedes-Benz will be reduced to one model, the demand for which never appeared.Alexander Khlynov

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BMW will not do a pickup. And here’s why

Rumors of termination of production of the pickup Mercedes—Benz X-class, created on the basis of the Nissan Navara, been going since July last year, when it became known about the strategy of Daimler AG to cut costs. The rumor was confirmed, as the company said that the production truck at the Nissan plant in Barcelona (Spain) will be discontinued at the end of may 2020.

The company noted that the pick-up X-class is a niche product, popular only in some markets, such as Australia and South Africa. Mercedes-Benz also pointed to the constant updating of their product line in various countries, which estimated the demand for cars, unpopular cars removed from sale.

Originally planned to release a pickup truck in Argentina for the markets of South America, where cars in this body type are in high demand. But in February 2019 Daimler AG changed his mind, saying that “price expectations of the Latin American clients was not economically viable.” Simply put, the car is too expensive for potential buyers in South America, especially since they can buy more affordable single-platform Nissan Navara and Renault Alaskan.

Compare the cost of these pickups in Europe: the price of Mercedes-Benz X—class is up from 48 790 Euro (approximately 3.5 million) — almost 16 000 euros (1,1 million rubles) more than Nissan Navara, and almost 4,000 euros (280 thousand) more expensive than a Renault Alaskan. In Russia the pick-up Mercedes-Benz for sale at a price of 3 222 000 rubles.

Hitting the market in late 2017 pickup X-class in 2018 has sold a total of 16 700 pieces. In 2019, sales fell to 15 300 pickups. The model didn’t even get to the updates, which, under the laws of industry had to happen in the late 2020 or early 2021-th.

Mercedes-Benz stops the production of SUV

In may, the range of Mercedes-Benz will be reduced to one model, the demand for which never appeared.

Mercedes-Benz stops the production of SUV

  • That is a pickup truck Mercedes-Benz on the go, you can find here.

Photo: Daimler AG

Mercedes-Benz stops the production of SUV

In may, the range of Mercedes-Benz will be reduced to one model, the demand for which never appeared.

Mercedes-Benz stops the production of SUV

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