Sales of new passenger cars and light commercial vehicles in Russia in June 2017 rose 15%, announced today the automobile manufacturers Committee of the AEB. It seems that the trend becomes stable: for six-month results show an increase of 6.9%.
Back in March, we believed that the recovery of the car market is very fragile, but sales in June secured a steady trend. And for the last time this is the highest growth, and considering that the summer sales are traditionally small (people go on vacation and buy new cars in the last three months not a priority), the rate of sales in June — 141 084 PCs (+15%) — can be called not just good, but very good. For six months it was sold 718 529 PCs., the increase amounted to 6.9%, and this can not but rejoice. Russian buyers came out of hibernation: they began to create means for new clothes. Chairman of the AEB automobile manufacturers Committee Joerg Schreiber sees the situation as follows: the market is recovering at a steady pace, and 15% growth in June and 12% in the second quarter to almost make you forget about the slow start in the beginning of the year. Thus, projections for 2017 provided by the Committee, are justified. We will remind that in the beginning of the year AEB analysts predicted 4% growth of the market (of 1.48 million units of cars).Of the brands that have managed to overcome the psychological barrier of thousands of cars sold in a month, the best dynamics was shown Kia — 16 755 PCs (+31%), Mazda — 2274 PCs (+29%), Toyota — 9059 PCs (+28%), Ford — 4557 PCs (+24%) and Lada with Datanom (1898 PCs), which grew by 23%. Five leading brands of June 2017 were:
- Lada — 27 PCs 396 (+23%)
- Kia — 16 755 PCs (+31%)
- Hyundai — 14 673 PCs (+22%)
- Renault — 12 239 PCs (+21%)
- Toyota — 9059 PCs (+28%)
- Volkswagen — 7357 no. (+18%).
All brands of the leading five showed a positive trend at the end of the month, and up to six months to the downside and only Toyota (-1%). For the first time in the statistics there was a brand Ravon, who now also takes the data AEB: sales of this brand in June amounted to 1239 pieces Of those brands whose sales have dropped, it is necessary to highlight the UAZ — 2849 (-39%!) cars were sold in June and 18 410 (-14%) from January to June; Audi — 1610 PCs (-30%) and 8408 (-24%) — for six months. Also a negative trend last month showed GAZ Commercial vehicles — 5175 PCs (-15%), Chevrolet — 2574 PCs (-12%) and Mercedes-Benz — 3232 units (-2%). In the top model, the leaders are all the same, but the relative balance of power may have changed somewhat: Rio Grandeu and Vesta with Solaris swapped:
- Lada Granta — 8552 PCs (+18%)
- Kia Rio — 8032 pieces (-7%)
- Hyundai Solaris — 7485 pieces (-14%)
- Lada Vesta — 6609. (+29%)
- Hyundai Creta — 4012 EA. (on sale Aug 2016).
We asked the dealers what they think of the current situation on the market. Alexander Zinoviev, Deputy Chairman of the Board GK “Avtospetstsentr”, notes that sales in comparison with last year in General, ASTs are correlated with market dynamics. A positive result, the company managed to achieve through a balanced portfolio of brands targeted at the mass market, and premium. Best selling among the brands included in the group show BMW and Infiniti in the premium segment, Kia and Hyundai — in the mass. He notes that sales of premium brands behave now rather ambiguous, some of them fall below the market, such as Porsche and Audi, others, like Infiniti, on the contrary, grow. Falling sales of premium can explain the high last year’s base: as the crisis premium felt more confident than the mass segment, is now worse. In addition, the programs of state support, which are also market movers apply only to the mass segment. “Forecasts until the end of the year to give yet, but we expect growth at 7% in 2016. In the first three quarters, we hope to adjust this forecast in a more ambitious, but now to make such statements earlier, on sales dynamics is affected by the support of importers, promotions and discounts from the automakers, currency exchange rates. By the way, now the dollar and the Euro again strengthened its positions against the ruble,” — he said.
- Analytical Agency Brand Analytics ranked the most popular car brands of a Runet. Was estimated at the same position as the attention of users, as well as the involvement and loyalty of mediapool to the brand.
- The car sales market obviously went up, but not all brands can boast of sales growth. However, in favor of budget brands, but premium brands are in trouble. Why is this happening, to understand our author.
Sales of NEW PASSENGER cars AND LIGHT COMMERCIAL VEHICLES IN RUSSIA BY BRANDS FOR the PERIODS JUNE 2017/2016 years. AND JANUARY-JUNE 2017/2016.
25 best-SELLING NEW PASSENGER cars AND LIGHT COMMERCIAL VEHICLES IN Russia BY model FOR the PERIODS JUNE 2017/2016 years. AND JANUARY — JUNE 2017/2016.
Photo: Konstantin Yakubov