Toyota introduced the advanced technology for the Atlas festival Weekend 2017


For the third consecutive year music festival Atlas Weekend combines a giant dance floor to the coolest musicians and DJs of Ukraine and the world. But this year’s event, held from 28 June to 2 July on the territory of Kyiv, exhibition center, scored unprecedented scale – within 5 days 8 scenes featured more than 200 artists! In addition to musicians, for 350 000 guests of the festival had dozens of entertainment locations. Cool interactive and high-tech stage is taken care of automobile partner of the festival – the Toyota brand.

2017 Atlas Weekend was a Grand musical celebration for hundreds of thousands of music lovers from all over Ukraine and abroad. The headliners of the event were the stars of the top international charts: The Prodigy, Kasabian, Röyksopp, John Newman, Brainstorm, Tesla Boy, and many others. Incendiary rhythm asked and popular Ukrainian singers – MONATIK, The Hardkiss, Green Grey, “Wopl Deplasa”, “SKY”, “Boombox” and others. Renowned DJs skillfully mixing dozens of styles in the drive tracks.

The special atmosphere of the 100-hour dance marathon was supported by official partner of the festival – the Toyota brand, with an interactive area Toyota Hybrid Space in the form of a giant maze, which entertained guests during the day and turned in an impressive tech DJ scene in the evening. The main star of the area was the Toyota hybrid RAV4 crossover. After all, the concept of this model is consistent with the progressive aspirations of Ukrainians to use the latest technology and lead an active lifestyle.

Keys to open the exits from the storey hybrid maze were the correct answers to the test questions about hybrid technology of Toyota. To see for yourself the advantages of the Toyota RAV4 Hybrid, everyone passed the virtual test drive on the way out of the maze and recorded for test drives in dealer centres of Toyota in Ukraine.

Within 5 days of the festival on the Night DJ Stage from Toyota Hybrid made 25 popular DJs and electronic groups. Explosive rhythms of their tracks was accompanied by a massive light show and a fascinating high-tech special effects.

Exactly, non-standard and driving, was an acquaintance of tens of thousands of the most progressive Ukrainians with the leader of hybrid technology Toyota.

For more information about crossovers Toyota RAV4 Hybrid, including rates, please contact official dealers of Toyota in Ukraine

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